In this day and age, potential customers look to the internet to check out products and services offered by businesses Aside from checking out online advertisements and social media pages, prospective clients look for the websites of businesses they are interested in. In fact, most consumers have taken the mentality that a website makes a business appear more legitimate.
Think of a website as an online façade for your business. Consumers take one look at your brick-and-mortar location and they immediately form a first impression, which can make or break your business in the minds of your prospective customers. Just like your physical site, your website allows clients to peek at what you have to offer.
Now, you might be here looking for the best platform to used to build your website. Your best option is to go for WordPress. Not sure what it exactly is and why you should choose it? Here’s what you need to know:
What Exactly is WordPress?
WordPress is a website building service that offers a wide variety of impressive features and tools. It is also a popular content management system that allows users to easily create and edit posts, as well as monitor activity and generate reports. With the combination of website building and content management, you can start a professional, info-filled, and effective site for your business.
6 Key Advantages of Using WordPress
Knowing what the service has to offer, you might be wondering what makes it a more preferable option compared to its competitors. Check out the 6 main advantages of going with this platform:
High Usability and Affordability
One of the primary reasons why business owners hesitate to get a professional site is that they are intimidated by the seemingly complicated procedure of owning, building, and managing one. They are also wary of the price they have to pay for getting such services.
WordPress minimizes your need to worry about usability and affordability. You will be glad to know that the learning curve for WordPress-based sites is low, which means that it is easy to pick up and use. This platform also offers low rates for individualized websites. So, when you hire a web development company to create and host your site, you can expect competitive rates.
Wide Range of Customization Options
Usability is packaged with various easy-to-use options to personalize your website. You can browse hundreds of themes from the service catalog. With the variety of web designs it carries, you can definitely find one that suits your brand. Moreover, you can also integrate add-ons, which make your site highly customizable.
Your choice of add-ons includes plugins and widgets that not only improve the appearance of your website but also enhances its functions. There are lots and lots of categories of plugins you can check out, from security and performance enhancements to analytics- and SEO-focused ones. The same is true for widgets.
Built for Digital Marketing
Now, one of the reasons that many business owners strive to create a well-planned and -built website is because it plays a role in digital marketing. This kind of marketing uses various technologies and mediums to advertise products and services. A successful campaign can drive visits to websites, which in turn has the potential to improve the revenue of the business.
WordPress is designed to integrate well with the best digital marketing practices, such as search engine optimization (SEO). With proper use of SEO techniques, you can have your site appear on the first page of search engine results, which directs more prospective customers to your business.
When talking about digital marketing, you can never go without discussing content. After all, many still consider content as a top element of any campaign. In fact, even Google says that creating high-quality content is the single most important thing to make your site Google-friendly.
Good thing the platform allows you to post and embed a wide range of content types. WordPress lets you publish such content, from keyword-rich written posts complete with evergreen topics to relevant videos, audios, and images. In fact, uploading them in extremely easy with drag-and-drop functions. You can even curate designer-worthy catalogs and posts with a bit of tweaking.
Adaptability to Mobile Devices
Keep in mind that most of your target audience do not only access websites using desktops. In fact, a huge chunk of visits can come from mobile users. Because of this, you do not want to leave your potential customers with a botched-up version of your desktop site when they visit using mobile devices. Remember, a messy and unorganized site can immediately turn your audience away from your business.
Instead, you want to give them a carefully curated experience fit for any mobile user. This platform offers impeccable desktop and mobile views of your site. This way, consumers will be able to access and browse your content without hassle.
Tried and Tested Security
This platform has a security team that collaborates with various groups across the globe to keep their services safe and secure. The team works to find and solve security problems in order to maintain the reliability and trust it has built with its clients. In order to keep sites secure, the company issues software updates.
Aside from the service’s team of cybersecurity professionals, you can also take the necessary steps to secure your site. A vast selection of add-ons is available for sites on this platform. Plugins such as Wordfence Security and Akismet lets protect your site.
Some of their functions include firewall protection, malware scanning, and blocking, as well as traffic monitoring. They also protect you from spam and other malicious activities, helping keep your peace of mind. Other useful functions include moderator-approve comments and the removal of suspicious links in comments.
WordPress is preferred by many because of its reliability in many aspects. From being user-friendly and secure to the customizability and adaptability it offers, you can rest assured that you make the right choice by getting a website built on this platform.