Key Elements Small Business Websites Should Have

As a business owner, you want to make sure that you take every necessary step to drive leads to your company. This is why you launch a marketing campaign that not only advertises the products or services you offer but also establishes your company name as a brand. With a great strategy and the right tools, you are one step closer to getting your business in potential customers’ radars and websites are necessary for this.

When designing a campaign that can increase leads and boost revenues, you need to make sure that you consider every single tool you can use. From a good logo and tagline to advertising methods, your strategy should be complete. This is why it is necessary to ensure that you have a website to go with other marketing tools you plan to use.

Wondering how you can maximize the potentials of your website? Below are the most important elements your site should have.

The Importance of Websites for Small Businesses

Before talking about the key elements every small business owner should have on their website, it is necessary to drive home the role of sites and web developers in creating a plan that could help your company succeed. For starters, these sites serve as the core of your business’ online presence.

As a small business owner, you might be thinking that a social media page would be enough. After all, your customer base is composed only of locals, right? Well, remember that your company always has the potential to go bigger and more successful. A website proves that you are taking your business seriously and that you are taking measures to ensure that it is seen so by potential customers.

Moreover, keep in mind that your site serves as a more convenient and accessible version of your physical place. Then, you can start planning what elements should be included in your site. This covers images, texts and aspects that can affect your site’s effectiveness in lead generation and sales boost. Ideally, such planning must occur before web development for efficiency. Read on to know the five elements your small business website should have.

5 Web Development Elements Small Business Owners Should Consider

During your planning, remember that businesses can thrive with a superb marketing strategy, combined with passion and excellence. This is why you should use the right kind of elements, instead of simply picking images and texts to put in your site and publishing them without enough thought. Here’s what you should consider:

• Captivating Homepage

Any website has a homepage, which gives your visitors an idea about the values of your company, the quality of the services or products you offer and the overall experience a customer can expect. In other words, your homepage provides the first impression to potential clients. One wrong thing can lead to your customers exiting the site. When capturing the interest of your audience, remember that holding their attention even just for a few seconds is essential. During this short period, your visitor will decide whether it is worth their while to browse through your pages, let alone, start a transaction. You can grab their attention by creating a captivating homepage.

• Attractive Visual Design

In line with the concept of a captivating homepage, you need to make sure that your site is attractively designed. This is key to holding visitors’ attention, especially as it takes around 8 seconds of cursory perusing for them to decide to continue. By having an attractive design, you are making sure that potential clients would be hooked at first sight. When talking about attractive designs, keep in mind that this is not only about what images and colors look good. This also covers readability and organization. If you aim to convince your customers, make sure to do it in a way that is easy to understand, informative and satisfying for them.

• Consistent Branding

As mentioned, your website is the core of your company’s online presence. This is where you can introduce your business, provide information about your offers and even link your social media accounts. So, make sure that it works to strengthen your branding instead. Effective planning and a great marketing team can help you do this. The visuals and content of your pages should be consistent throughout the whole site, from your logo, colors and images to your tagline, texts and even layout. This way, there would be no doubt about the mission, vision and values of your company.

• Worthwhile Content

While your website can serve as an information center for your business, there is no need to limit your content to those about your company. You can also post blogs, infographics and videos that are related to your offers while maintaining an educational and useful air. This is a great way to share info with your readers while enforcing your brand as a customer-centric and informative company. When thinking of placing additional content to your site, consider search engine optimization or SEO. This tool is a way for you to make sure that your pages will appear in search engine results pages, whenever potential customers make queries using your keywords.

• Easy Navigation and Compatibility

Say, you were able to capture the attention of your audience and they decide to browse your site to know more about your company, as well as its products and services. You need to guarantee that they can intuitively do so by making it easy to navigate. Remember, you can easily lose a visitor with one such blunder. Now, imagine that you were able to convince a visitor to check out your products, but they need to be on their way to work or an important appointment. Should they decide to check out your website using their mobile device, they should be able to do so. So, make sure that it is compatible with mobile devices.

Building a website can seem easy, but keep in mind that there is a right way to create yours to your advantage. So, whether you are building it yourself or you are working with great web developers, make sure to include these key elements.